The platform is rolling out a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the company revealed that it now features more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This shift aligns with a rise in AI content, driven by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding channels on a popular video site only show content made by AI. A large amount of this content is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is typically absurd or bizarre.
Our research shows that many people like content created using AI tools, from computer-generated images to science explainers, and we want to provide users the option to increase or decrease of that, according to their own choices,” said a spokesperson.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, more than 100 million pieces of content are added to the app each day, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI-generated videos they see by opening the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that currently be controlled under the tool include news, clothing, beauty, and dance.
AI Disclosure Rules
TikTok’s policies require creators to label lifelike AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any believable artificial content that is not labeled can be taken down under its community policies.
Additionally, the app will now apply an AI-generated watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This measure is aimed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
The company is furthermore launching a $2 million awareness program for specialists and institutions to develop learning resources about responsible artificial intelligence. This initiative will support non-profit groups focused on training coding and technology.
Platform Protection
The platform has supported its moderation strategy, during discussion over plans to make redundant numerous safety staff in the UK. It is set to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would continue to be important, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by people. TikTok reported a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a extensive automated help is really helping us work at speed.”
