2K Games has welcomed Ben Brinkman from the creators of Apex Legends to direct the studio crew at their internal studio, which is currently crafting the upcoming over-the-shoulder action-packed title known as Project Ethos.
Management Shift Comes After Poor Reception
The new appointee takes on the role of studio head at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's disappointing initial reveal last autumn.
Recently, the company's top executive a key figure notified staff about this strategic move through an internal memo, which stressed that early feedback sessions had shown the requirement for a more defined vision.
Ismailer expressed that the developers is now overhauling Project Ethos with a refreshed approach, aiming to better meet community desires.
Trend of Strategic Recruitment
The news follows a comparable step taken by 2K Games in August, when they brought on an industry veteran from Blizzard to assist with the BioShock studio Cloud Chamber.
Below is the full content from Ismailer's communication:
Dear Team—
I know you all just wrapped up your gathering - I trust you’re as thrilled as I am with the good news. Last time I shared you all a update, I mentioned the following: “I believe in this group. You all are some of the most dedicated and talented developers we have had the chance to collaborate with - and we’re eager for that collaboration to endure.”
With your dedication and adaptability, especially over the last year, you repeatedly show that.
The community feedback from last fall’s Project ETHOS playtest was enlightening. It validated the appeal of a roguelike shooter but made clear we still had improvements to make. It highlighted the requirement for a sharper identity.
It has been motivating to see how far you’ve come. You took the criticism to consideration and revamped Project ETHOS with a revitalized vision - one that’s poised to deliver on its ambition to our audience.
The trust in this project strengthens every day. To further the remarkable advancement you’ve made, I’m excited to introduce the new hire as the new Director of 31st Union. Following several months of conversations, he starts with us on the specified date.
Ben’s management and expertise in the competitive gaming genre is considerable, having spent the last 15 years developing and overseeing some of the most recognizable titles in the industry, including the acclaimed shooter, and lately, Apex Legends.
I invite you all in greeting him next week. We are all excited to keep observing the evolution of Project ETHOS in the weeks to come.
David
Background of the Incoming Head
The appointee currently holds the position of executive producer and production lead at the renowned studio for Apex Legends. Brinkman previously worked at major gaming companies in multiple development positions on the Call of Duty series, and, prior to that, had stints at 2K and Electronic Arts.
Title Details and Concept
Project Ethos was revealed in last year together with a community playtest. Then, the developers portrayed the game as a "free-to-play, 3rd-person action-packed experience and an thrilling step forward on the style."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to fit your unique tactics," the description states. "Challenge the opponents with fresh skills, stakes, and tests that evolve every match. Do you withdraw carefully with your valuable rewards? Or aim high, risk it all, and pray your squad can achieve the highest spot? The choice is up to you."
Project Ethos has not yet received an official launch window or supported systems, but fans can anticipate more updates as creation advances.
